We are
At FCB, we believe the best part of a brand’s story is never finished.
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At FCB, we understand that activating business in the short term is critical. But so is building brands for the long term. We don’t think clients should have to choose between the two, and that’s why we’ve developed our offering to deliver on both simultaneously, through creativity. In fact, it’s core to our mission: building brands that are both Timeless and Timely, with creativity fueled by diversity, data and technology to drive big business success.
We have built FCB around the belief that creativity is truly an economic multiplier and that brands who can unlock it across everything they do – from advertising to design, performance to retention – will build a powerful strategic advantage over their competitors.
Michelob ULTRA
DreamCaster
Changing the game for accessibility: for the first time ever, a blind person commentated a basketball game live on TV.
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Work byFCB New York
Bank of Montréal
BMO Next Level
A first-of-its-kind Twitch stream that lives at the intersection of gaming culture and banking.
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Work byFCB Toronto
AB InBev, Budweiser
Billboard is Yours to Take
The BRIT Awards denied female and non-binary artists the greatest stage in music. So we turned our billboards into a stage that helped them reached the biggest names in music.
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Work byFCB New York
Navneet Education Limited
TR for Teacher
Honoring one of the most undervalued professions in the world with a simple title.
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Michelob ULTRA
McEnroe vs McEnroe
Starting a new conversation about joy in sports with a technological breakthrough: the first-ever real vs. virtual tennis match.
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Work byFCB New York
SOS Children's Villages India
Chatpat
A unique fundraising campaign, starring 10-year-old influencer Chatpat, to raise donations for SOS Children’s Villages India.
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Virgin Group
Dyslexic Thinking
A collage of celebrities, high-profile business leaders, and researchers with the caption "Dyslexic Thinking."
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Work byFCB London
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